PLBuyer Design Excellence Awards
Entries Now Open!

Entries End on September 7th!!!!


The PLBuyer Design Excellence Awards is an exciting awards program developed by PLBuyer – the #1 media brand serving the private label industry – aimed to recognize the very best in private label package design.

The PLBuyer Design Excellence Awards will be judged by a distinguished panel of package design professionals, with the winners showcased and announced at the 2012 PLMA Show this November.

Private label products with package designs that are innovative, creative, sustainable and consumer friendly are invited to enter the competition.


The PLBuyer Design Excellence Awards will consist of 13 different product categories: six food and seven non-food categories in which you may enter your package design. The categories are:

  • Frozen food
  • Refrigerated food
  • On-shelf products
  • Beverages
  • Ethnic products
  • Organic products

Each of the food categories will be judged in three tiers; please specify which tier your entry should be placed in when entering:

  • Premium
  • National Brand Equivalent
  • Value

Each entrant will designate which tier and category they are nominating their product for.

The seven non-food categories are:

  • Health & Personal Care
  • Beauty & Cosmetics
  • Household Good and Supplies
  • OTC Medications
  • Paper Products
  • Baby Care
  • Pet Food/care/supplies

To Enter

Simply click on Sign Up to create a User ID to access the entry form. Fill out a separate nomination form for each product you are entering. Once you have created a User ID, you can come back anytime and click the Login button from the Menu to view your nominations.

The entry fee is $150 for the first product and $100 for each subsequent product. Payment is due at time of entry and can be paid via credit card.

To complete your entry, you also need to send us five product samples– photos, drawings, and mockups will not be accepted. If the product is refrigerated or frozen, we strongly recommend that only the packaging be submitted for judging (unless the product is critical to the look and feel of the design). If you do plan to send refrigerated or frozen products, please contact us in advance to ensure our offices will be open on the day of expected delivery.

Please send samples to:

PL Buyer’s Design Excellence Awards
Attention: Lynn Celmer
155 N. Pfingsten Road
Suite 205
Deerfield, IL 60015

Important Information:

Submissions must be finished goods that include the retailer’s or wholesaler/distributor’s label. The deadline for submissions is September 7th — don’t delay!

Questions? Please contact Lynn Celmer at or 847-405-4122.

Create your log-in here.